Library
Access our actionable resource collection of medical marketing guides, trainings and case studies from anywhere.
Crisis Management
5-Steps for Coaching and Calming Your Employees Through Chaotic Times
In this webinar, get actionable tips, from leadership coach Alicia Culp, on how to coach and calm employees during uncertain times.
10-Step Disaster Plan for Your Medical Practice – Marketing & Communication During a Crisis
In this webinar, Jennifer breaks down the 10-steps you should take at your medical practice to gain control of the situation and communicate like a pro.
5-Step Marketing Plan for Temporarily Closing An Office During a Pandemic
In this webinar, Jennifer outlines the immediate five steps you need to take before shutting down the office.
3-Step Plan to Update Your Online Reputation During a Crisis
In this webinar, we break down the steps you should take at your medical practice to update your online reputation during a crisis.
Employee Engagement
Using Marketing to Attract and Retain Employees
Use your marketing team’s expertise to attract, on-board, and retain employees. The same strategies that build your brand and attract patients can build your at-work culture and attract new talent.
Case Study: Employee Engagement and Training
This case study shows you exactly how one large orthopaedic practice tripled their positive patient reviews.
Online Reputation & Reviews
Improving Your Reputation and Digital Footprint During COVID-19
In this informative course you’ll learn Online Reputation Management skills to ensure patients get a positive picture of your practice in addition to steps you can take to widen your digital footprint so more patients can discover you.
How to Create an Online Patient Satisfaction Survey in 10 Minutes
How to create an online patient satisfaction survey in 10 minutes. In this video, Corey Gehrold, Vice-President of Client Strategy at Insight Marketing Group, walks you through the steps to create an online patient satisfaction survey for your medical practice.
The Many Facets of Reputation Management Explained
What are the various elements that make up your online reputation? Jennifer Thompson explains what you need to know about maintaining your online reputation management (ORM).
How to Turn Patients Into Online Advocates
This webinar details the 5 ways you can turn patients into online advocates today, what you should avoid and uses real world examples to illustrate success stories.
Utilizing Social Media to Manage Your Online Reputation
The weekend of September 19, 2014 we spent a few days in Nashville, TN at the AAOS Leadership Meeting. This is a recorded webinar version of the presentation we gave to the orthopaedic surgeons and office managers in attendance.
Responding to Online Reviews: How Online Review Sites Have Altered the Way Patients See Our Practice
Make sure you are always prepared with both positive and negative HIPAA Compliant responses.
Patient Experience
Positive Power of Acronyms: Tools to Enhance Your Daily Work Activities
In this 6-part course, your staff will learn tools to create meaningful and lasting interactions with every patient and coworker.
Strong Foundations Start with Why: The Building Blocks to a Successful Patient Experience
In this 5-part series, you’ll delve into reasons for why you show up to work.
Communication Across Generations
In this course, we will discuss how customer service in medical practices has changed and share how your actions impact the practice as well as what can be done when online reviews lead to empty clinic schedules.
Patient Experience: The New Approach to Customer Service
In this course, we will discuss how customer service in medical practices has changed and share how your actions impact the practice as well as what can be done when online reviews lead to empty clinic schedules.
Social Media
How to Create the Perfect Social Media Graphic
In this 5-minute webinar you’ll learn how to create the perfect social media holiday image for your medical practice with just a few clicks.
Utilizing Social Media to Manage Your Reputation
The weekend of September 19, 2014 we spent a few days in Nashville, TN at the AAOS Leadership Meeting. This is a recorded webinar version of the presentation we gave to the orthopaedic surgeons and office managers in attendance.
Content Curation for Your Social Sites
Our free medical marketing webinar discusses how you can perform easy content curation for your social sites.
Discover How You Can Leverage Instagram to Build Your Marketing Practice
During this 1-hour webinar, you’ll learn best practices for leveraging Instagram to build a loyal following for your medical practice.
Learn the Basics of LinkedIn
Discover how to use one of the world’s largest professional networking platforms in this webinar.
Should Our Practice Be On Tik Tok?
You just know that one of your docs is going to ask, “Should our practice be on Tik Tok?”
Website
What to Expect With Your Next Website
In this video, Corey from Insight Marketing Group discusses what to expect with your next medical practice website, what you should be asking for and how to avoid potential issues in this in-depth webinar.
Learn How to Resize Photos
In this quick video, Corey from DrMarketingTips shows you how to resize your photos to work on your medical practice website, in social media and in your practice brochures.
Let’s Talk About Telemedicine
In this webinar, Corey and Jennifer break down everything you need to know before making a decision about telemedicine for your practice. Corey shares his knowledge gained from working with practices like yours on dozens of telemedicine integrations
Learn How to Submit a Sitemap to the Google Search Console
Sitemaps are important for your website because it makes it easier for Google to find your website’s pages. Check out this webinar to learn more.
How to Compress and Optimize Images on a WordPress Website
Check out this webinar to save time while compressing and optimizing multiple photos all at once on WordPress.
Here’s Why You Should Use Answer the Public
In this webinar, learn how to use the web-based tool, Answer the Public, to find content ideas.
What’s Working Today
The Top 5 Marketing Strategies for Your Medical Practice
In this webinar, unveil the top five marketing strategies meticulously tailored to thrive in today’s competitive healthcare arena.
Writing Workshop: Secrets to Attracting New Patients with Social Media
In this 5-part course, your team will learn how to write compelling content for all your marketing channels that engage consumers and entice them to visit your practice. The secrets of writing click-worthy headlines for blog posts, crafting email subject lines that beg to be opened, and writing in a unique voice for social media posts that draw in new patients will be revealed.
How to Get Your Doctor on the News Now
In this 6-part course, your team will discover how to use public relations to get your doctor on the news as a featured expert. We’ll provide step-by-step instructions and discuss strategies for navigating the newsroom maze, timing your news event to win coverage, and how to stay on message when the news anchor plays hardball.
How to Create and Start a Webinar on Zoom
Not sure how to create a webinar? In this video, Corey walks you through a step-by-step process on how to create and start a webinar using Zoom.
Maintaining a Personal Touch in the Electronic Age
How can you maintain a personal touch in the electronic age? Jennifer and Corey, founders of DrMarketingTips.com discuss in this extended webinar.
Top Tricks for Engaging Your Next Patient in the Community
If you’re a medical marketing professional, follow these tricks for engaging your next patient in the community.
See What Public Relations Pitches are Working to Get Your Team on the News Now
During this 1-hour webinar, we’ll show you exactly what public relations pitches are working to get your team on the news.
Find Out Exactly What’s Working at Medical Practices Just Like Yours
Learn exactly what other medical practices are doing to address patient-readiness, promote new services.
Downloadable Assets
World Hearing Day Marketing Plan
Your comprehensive guide to effectively promoting this important day in your clinic, within your community, on social media, and beyond.
Up Your Medical Practice Content Marketing with Our Comprehensive Checklist!
With this checklist in your hands, your medical practice will become a content creation powerhouse.