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Course Description
Getting your doctor on the news as a featured expert enhances your doctor’s image, positions them as an expert in your subspecialty and boosts your practice’s reputation. Getting your story idea covered is no easy task, so practice managers and marketing teams need to use proven public relations strategies to place their physicians on the local news.
In this 6-part course, you’ll learn how to write effective news releases and how to navigate the newsroom maze to win TV, radio, print and digital coverage; how to build relationships within newsrooms; and how to get your doctor on speed-dial to become a regular guest on the news.
Each module is around 10-minutes and includes videos and strategies you can access on-demand.
