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Course Description
During this 1-hour webinar, we’ll show you exactly what public relations pitches are working to get your team on the news. We’ll offer insightful strategies to win television and print news coverage for your practice; how to get invited back so you become their go-to guest; and how to generate pitches that remain relevant during the ‘new normal’ of medical practice marketing.
Expect to walk away with:
- Exactly what reporters and editors want to see in your public relations pitch
- How to craft three talking points and stay on message when the News Anchor does not
- How to push your story through the newsroom maze to make sure the public sees it
- Why the video news clip or web link after the story is more important than the story itself
