Standing out in the overwhelming noise of social media news feeds is difficult, but not impossible to accomplish. Choosing the right voice for your practice that connects with potential patients and earns their trust is key to a successful strategy. In fact, smart writing in all communications to patients, new or established, can be paramount to a medical practice’s success.
In this 5-part course, you will learn how to write compelling content for all your marketing channels that engage consumers and entices them to visit your practice. The secrets of writing click-worthy headlines for blog posts, crafting email subject lines that beg to be opened, and writing in a unique voice for social media posts that draw in new patients will be revealed.